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House of Representatives
Session of 2017 - 2018 Regular Session


Posted: January 24, 2018 01:42 PM
From: Representative Dan Moul
To: All House members
Subject: Legislation providing dedicated funding for marketing and promoting tourism.
In the near future I plan to introduce legislation providing dedicated funding for marketing and promoting tourism, the state’s second-largest industry.

Over the past decade, the state’s expenditure on promoting its many tourist attractions has dropped by 90 percent. We now spend less on tourism than any other state. Every business person knows that if you don’t advertise your brand, your business suffers. And that’s true here--Pennsylvania used to be the fourth or fifth most visited state in the union; now we’re lucky if we’re still in the top 10.

According to a 2015 study, cuts to the state’s marketing budget resulted in a loss of 37.3 million potential visitors, $7.7 billion in visitor spending and almost $450 million in state taxes, while saving only $125 million through cutting the marketing line item. That’s a huge net loss at a time when state government needed—and still needs—the revenue.
We can turn that around. My legislation would earmark $30 million annually for state tourism marketing from the excess revenue in special funds and restricted accounts that we know is already there. This amount is less than what the state was spending in 2007 and is what marketing professionals project we need to get the state back on top.

Visitors have money they want to spend. Let’s show them how to spend it in Pennsylvania.

Please join me in co-sponsoring this legislation.

Introduced as HB2051