|Posted:||December 22, 2014 03:39 PM|
|From:||Representative Bryan Cutler|
|To:||All House members|
|Subject:||Truth in Advertising-Previous HB 2061|
|I intend to introduce legislation to reduce patient confusion that results from deceptive, misleading or otherwise confusing advertising by health care providers.
Such patient confusion can arise in a number of ways. In the case of a non-physician provider, a patient might mistakenly believe that a provider using the title “doctor” in an advertisement is a physician. In the case of a physician, it might be an advertisement that he or she is “board certified,” when in fact the board certification is in an entirely different specialty than the service being promoted in the advertisement.
My legislation would require the following:
• An advertisement for health care services that names a health care practitioner must identify the type of license held pursuant to definitions in the legislation. The advertisement shall be free from any and all deceptive or misleading information.
• A medical doctor or doctor of osteopathic medicine may not hold oneself out to the public in any manner as being certified by a public or private board including but not limited to a multidisciplinary board or “board certified,” unless the advertising states the full name of the certifying board and the name of the specialty or subspecialty.
• A health care practitioner providing health care services must conspicuously post and affirmatively communicate the practitioner's specific licensure as defined in the legislation.
I hope that you will join me in support of this initiative.
COHEN, FEE, DeLUCA, YOUNGBLOOD, MILNE,EVERETT, GINGRICH, BENNINGHOFF, CALTAGIRONE, McCARTER,SCHLOSSBERG, EVANKOVICH, TOOHIL AND CLYMER
Introduced as HB1282