(2) Within thirty days of receipt of the letter, the
retailer shall contact the bureau and document the corrective
action taken to comply with this section.
(3) If the retailer fails to timely contact the bureau or
provide documentation of corrective action or does not comply
with this section, the retailer commits a second violation and
shall be subject to the penalties under paragraph (4).
(4) A retailer that commits a second violation of this
section shall be subject to a civil penalty of no more than five
hundred dollars ($500).
(5) A retailer that commits a third or subsequent violation
of this section shall be subject to a civil penalty of no more
than one thousand dollars ($1,000).
(g) As used in this section:
"Bureau" means the Bureau of Consumer Protection of the
Office of Attorney General.
"Gift card" means a plastic card or other electronic payment
device that is:
(1) usable and honored upon presentation at a single
merchant or an affiliated group of merchants that share the same
name, mark or logo, or usable at multiple, unaffiliated
merchants or service providers for the future purchase or
delivery of any goods or services; and
(2) issued in a specific prepaid amount regardless of
whether it may be increased in value or reloaded.
"Gift certificate" means a promise written or printed on
paper or a paper product that is:
(1) usable and honored upon presentation at a single
merchant or an affiliated group of merchants that share the same
name, mark or logo, or usable at multiple, unaffiliated
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