PRINTER'S NO. 2396
THE GENERAL ASSEMBLY OF PENNSYLVANIA
HOUSE RESOLUTION
No.
461
Session of
2019
INTRODUCED BY FARRY, DALEY, HENNESSEY, JAMES, KORTZ, HILL-EVANS,
GREINER, STAATS, BIZZARRO, HARKINS, KENYATTA, RYAN, FEE,
PICKETT, FREEMAN, ECKER, ROEBUCK, DiGIROLAMO, YOUNGBLOOD,
SONNEY, PYLE, LONGIETTI, CIRESI, HAHN, CALTAGIRONE, MILLARD,
SAYLOR, MADDEN, MACKENZIE, KIM, ZIMMERMAN, SCHLEGEL CULVER,
MOUL, BURNS, THOMAS, READSHAW, MALAGARI, SAINATO AND HEFFLEY,
SEPTEMBER 3, 2019
REFERRED TO COMMITTEE ON VETERANS AFFAIRS AND EMERGENCY
PREPAREDNESS, SEPTEMBER 3, 2019
A RESOLUTION
Noting Smokey Bear's 75th anniversary on August 9, 2019.
WHEREAS, The Smokey Bear Wildfire Prevention Campaign,
launched by the United States Forest Service and the War
Advertising Council in August 1944, is our nation's longest-
running public service advertising campaign; and
WHEREAS, The United States Forest Service, the National
Association of State Foresters and the Ad Council administer
Smokey Bear's image; and
WHEREAS, According to the Ad Council, 95% of adults and 77%
of children in the United States recognize the image; and
WHEREAS, Smokey Bear's great popularity and message of
personal responsibility have remained constant since his
earliest depiction, with his now-familiar ranger's hat and
jeans, dousing a campfire, on a 1944 poster; and
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WHEREAS, In 1950, a black bear cub rescued from the Capitan
Gap Fire at Lincoln National Forest in New Mexico became a
living symbol of the campaign; and
WHEREAS, A beloved National Zoo resident and campaign
ambassador, Smokey Bear received hundreds of thousands of
letters and drawings through his own official ZIP code before
his death in 1976; and
WHEREAS, Generations have accepted their role in curbing
human-caused forest fires and keeping small fires from becoming
big fires; and
WHEREAS, Countless children have gained awareness of wildland
fires and learned to be careful around campfires and keep away
from matches, lighters and fireworks; and
WHEREAS, The House of Representatives commends Smokey Bear's
significant legacy in advertising history, public policy and
education; and
WHEREAS, The House of Representatives applauds Smokey Bear's
memorable fire danger and fire safety messages; therefore be it
RESOLVED, That the House of Representatives note Smokey
Bear's 75th anniversary on August 9, 2019.
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