| PRINTER'S NO. 725 |
THE GENERAL ASSEMBLY OF PENNSYLVANIA
SENATE RESOLUTION
No. | 63 | Session of 2013 |
INTRODUCED BY BOSCOLA, COSTA, HUGHES, FONTANA, ERICKSON, WOZNIAK, TEPLITZ, WASHINGTON, FERLO, DINNIMAN, STACK, BREWSTER, KITCHEN, SOLOBAY, MENSCH, SCHWANK, RAFFERTY, ARGALL, TOMLINSON, ALLOWAY, PILEGGI AND TARTAGLIONE, MARCH 19, 2013
INTRODUCED AND ADOPTED, MARCH 19, 2013
A RESOLUTION
1Recognizing Just Born, Inc., on the occasion of the 60th
2anniversary of Marshmallow Peeps.
3WHEREAS, The Commonwealth of Pennsylvania has a rich history
4of manufacturing companies that are innovators in their
5respective fields; and
6WHEREAS, In 1917, Sam Born opened a retail candy shop in
7Brooklyn, New York, displaying in his store window candy made
8daily and marketing its freshness with a sign that declared
9"just born"; and
10WHEREAS, In 1932, Just Born moved its operations to an empty
11printing factory in Bethlehem, Pennsylvania; and
12WHEREAS, In 1953, Just Born made the first Marshmallow Peep,
13the three-dimensional marshmallow product, by hand-squeezing
14marshmallow through a pastry tube; and
15WHEREAS, It once took 27 hours to create one Marshmallow
16Peep, but today it takes six minutes; and
1WHEREAS, In 1954, Just Born mechanized the Marshmallow Peeps
2forming press and became the world's largest manufacturer of
3novelty marshmallow candy; and
4WHEREAS, In the 1960s, Just Born introduced Seasonal Peeps,
5trees and snowmen for the holiday season and pumpkins and cats
6for Halloween; and
7WHEREAS, In the 1980s, as the demand for Just Born's
8Marshmallow Peeps increased, so did the size, as Peeps Giant
9Bunnies became available; and
10WHEREAS, In 1995, lavender became the fourth color for the
11Marshmallow Peeps, following yellow, pink and white; and
12WHEREAS, In 1998, Just Born turned 75 and blue became the
13newest Marshmallow Peeps color; and
14WHEREAS, In 1999, the first flavored Marshmallow Peeps,
15Vanilla Creme Eggs, were introduced, Peeps jellybeans hit
16shelves and Peeps launched a nationwide television advertising
17campaign, an Internet website and the Peeps Fan Club; and
18WHEREAS, In 2002, Marshmallow Peeps Stars and Cocoa Bats, the
19first-ever cocoa-flavored Marshmallow Peeps, became available;
20and
21WHEREAS, In 2009, Peeps & Company, Just Born's first retail
22store, opened in National Harbor, Maryland; and
23WHEREAS, In 2010, chocolate-dipped and chocolate-covered
24Peeps Chicks were introduced for Easter; and
25WHEREAS, In 2011, Peeps & Company opened its second retail
26store in Minnesota at Mall of America and launched its new
27online store featuring candy and merchandise from their
28signature candy brands; and
29WHEREAS, In 2012, Peeps & Company opened the doors to its
30much-anticipated store in Bethlehem, located at The Outlets at
1Sands Bethlehem; and
2WHEREAS, For Easter 2013, Just Born is introducing a new
3Peeps Giant Bunny donning a green bow tie and holding a carrot
4and is also introducing a yellow Peeps Chick nestled inside a
5premium chocolate egg; and
6WHEREAS, In 2013, Marshmallow Peeps celebrates its 60th
7anniversary with a year full of festivities, including a
8television commercial campaign and promotions on the Internet
9website; therefore be it
10RESOLVED, That the Senate recognize the accomplishments of
11Just Born, Inc., on the 60th anniversary of Marshmallow Peeps.