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                                                      PRINTER'S NO. 1268

THE GENERAL ASSEMBLY OF PENNSYLVANIA


SENATE BILL

No. 1015 Session of 2007


        INTRODUCED BY FOLMER, PILEGGI, RAFFERTY, CORMAN, PICCOLA,
           KITCHEN, BAKER, ORIE, ERICKSON, WAUGH, WONDERLING, BROWNE,
           ROBBINS, D. WHITE, EICHELBERGER, EARLL AND PIPPY,
           JUNE 30, 2007

        REFERRED TO STATE GOVERNMENT, JUNE 30, 2007

                                     AN ACT

     1  Requiring certain notification in certain advertising.

     2     The General Assembly of the Commonwealth of Pennsylvania
     3  hereby enacts as follows:
     4  Section 1.  Short title.
     5     This act shall be known and may be cited as the Taxpayer-
     6  Funded Advertising Transparency Act.
     7  Section 2.  Definitions.
     8     The following words and phrases when used in this act shall
     9  have the meanings given to them in this section unless the
    10  context clearly indicates otherwise:
    11     "Broadcast advertising."  Includes television advertising,
    12  radio advertising and other audiovisual advertising.
    13     "Commonwealth agency."  Any of the following:
    14         (1)  The Governor, Lieutenant Governor, Attorney General,
    15     Auditor General, State Treasurer and the departments,
    16     offices, boards, authorities, commissions and other agencies


     1     of the executive branch of the government of the
     2     Commonwealth, whether or not subject to the supervision and
     3     control of the Governor.
     4         (2)  The legislative branch of government of the
     5     Commonwealth.
     6         (3)  Any court and any office of the unified judicial
     7     system of the Commonwealth.
     8     "Media advertising."  Includes broadcast advertising and
     9  print advertising.
    10     "Print advertising."  Includes newspaper advertising,
    11  magazine advertising and billboard advertising. The term shall
    12  not include advertising in the classified section of a
    13  newspaper.
    14  Section 3.  Advertising notification.
    15     No expenditures shall be made by any Commonwealth agency from
    16  any moneys appropriated from the General Fund or any special
    17  fund for media advertising unless such media advertising
    18  includes a statement that it is funded, in whole or in part, by
    19  State taxpayer dollars and includes the following specific
    20  statement: "Paid for with Pennsylvania taxpayer dollars." In the
    21  case of print advertising, the statement shall be included so
    22  that it is easily seen and read. In the case of broadcast
    23  advertising, the statement shall be included as an audio tagline
    24  so that it is easily heard.
    25  Section 4.  Application.
    26     The provisions of this act shall not apply to any media
    27  advertising that was printed, manufactured or produced prior to
    28  the effective date of this act.
    29  Section 5.  Effective date.
    30     This act shall take effect in 30 days.
    F19L71JS/20070S1015B1268         - 2 -