PRINTER'S NO. 1268
No. 1015 Session of 2007
INTRODUCED BY FOLMER, PILEGGI, RAFFERTY, CORMAN, PICCOLA, KITCHEN, BAKER, ORIE, ERICKSON, WAUGH, WONDERLING, BROWNE, ROBBINS, D. WHITE, EICHELBERGER, EARLL AND PIPPY, JUNE 30, 2007
REFERRED TO STATE GOVERNMENT, JUNE 30, 2007
AN ACT 1 Requiring certain notification in certain advertising. 2 The General Assembly of the Commonwealth of Pennsylvania 3 hereby enacts as follows: 4 Section 1. Short title. 5 This act shall be known and may be cited as the Taxpayer- 6 Funded Advertising Transparency Act. 7 Section 2. Definitions. 8 The following words and phrases when used in this act shall 9 have the meanings given to them in this section unless the 10 context clearly indicates otherwise: 11 "Broadcast advertising." Includes television advertising, 12 radio advertising and other audiovisual advertising. 13 "Commonwealth agency." Any of the following: 14 (1) The Governor, Lieutenant Governor, Attorney General, 15 Auditor General, State Treasurer and the departments, 16 offices, boards, authorities, commissions and other agencies
1 of the executive branch of the government of the 2 Commonwealth, whether or not subject to the supervision and 3 control of the Governor. 4 (2) The legislative branch of government of the 5 Commonwealth. 6 (3) Any court and any office of the unified judicial 7 system of the Commonwealth. 8 "Media advertising." Includes broadcast advertising and 9 print advertising. 10 "Print advertising." Includes newspaper advertising, 11 magazine advertising and billboard advertising. The term shall 12 not include advertising in the classified section of a 13 newspaper. 14 Section 3. Advertising notification. 15 No expenditures shall be made by any Commonwealth agency from 16 any moneys appropriated from the General Fund or any special 17 fund for media advertising unless such media advertising 18 includes a statement that it is funded, in whole or in part, by 19 State taxpayer dollars and includes the following specific 20 statement: "Paid for with Pennsylvania taxpayer dollars." In the 21 case of print advertising, the statement shall be included so 22 that it is easily seen and read. In the case of broadcast 23 advertising, the statement shall be included as an audio tagline 24 so that it is easily heard. 25 Section 4. Application. 26 The provisions of this act shall not apply to any media 27 advertising that was printed, manufactured or produced prior to 28 the effective date of this act. 29 Section 5. Effective date. 30 This act shall take effect in 30 days. F19L71JS/20070S1015B1268 - 2 -