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                                                       PRINTER'S NO. 681

THE GENERAL ASSEMBLY OF PENNSYLVANIA


SENATE BILL

No. 638 Session of 1989


        INTRODUCED BY GREENLEAF, BELL, AFFLERBACH AND RHOADES,
           MARCH 2, 1989

        REFERRED TO CONSUMER PROTECTION AND PROFESSIONAL LICENSURE,
           MARCH 2, 1989

                                     AN ACT

     1  Amending the act of December 17, 1968 (P.L.1224, No.387),
     2     entitled "An act prohibiting unfair methods of competition
     3     and unfair or deceptive acts or practices in the conduct of
     4     any trade or commerce, giving the Attorney General and
     5     District Attorneys certain powers and duties and providing
     6     penalties," prohibiting certain unfair or deceptive acts in
     7     connection with advertisements offering prizes; and further
     8     providing for the right to rescind contracts.

     9     The General Assembly of the Commonwealth of Pennsylvania
    10  hereby enacts as follows:
    11     Section 1.  Sections 2 and 3 of the act of December 17, 1968
    12  (P.L.1224, No.387), known as the Unfair Trade Practices and
    13  Consumer Protection Law, reenacted and amended November 24, 1976
    14  (P.L.1166, No.260), are amended to read:
    15     Section 2.  Definitions.--As used in this act[.] :
    16     "Advertisement" means any attempt, directly or indirectly, by
    17  publication, dissemination, oral solicitation, endorsement or
    18  circulation or by any other means, to induce, directly or
    19  indirectly, any person to enter into any obligation to purchase
    20  goods or services or an interest in real property, including,


     1  but not limited to, time share interest or arrangement for the
     2  use of any lot, residence, campground site or other
     3  accommodation on a periodic basis.
     4     [(1)]  "Documentary material" means the original or a copy of
     5  any book, record, report, memorandum, paper, communication,
     6  tabulation, map, chart, photograph, mechanical transcription or
     7  other tangible document or recording, wherever situate.
     8     [(2)]  "Person" means natural persons, corporations, trusts,
     9  partnerships, incorporated or unincorporated associations, and
    10  any other legal entities.
    11     "Sales promotion" means an advertising activity or plan that
    12  attempts to induce a sale in part by offering prizes.
    13     [(3)]  "Trade" and "commerce" mean the advertising, offering
    14  for sale, sale or distribution of any services and any property,
    15  tangible or intangible, real, personal or mixed, and any other
    16  article, commodity, or thing of value wherever situate, and
    17  includes any trade or commerce directly or indirectly affecting
    18  the people of this Commonwealth.
    19     [(4)]  "Unfair methods of competition" and "unfair or
    20  deceptive acts or practices" mean any one or more of the
    21  following:
    22     [(i)] (1)  Passing off goods or services as those of another;
    23     [(ii)] (2)  Causing likelihood of confusion or of
    24  misunderstanding as to the source, sponsorship, approval or
    25  certification of goods or services;
    26     [(iii)] (3)  Causing likelihood of confusion or of
    27  misunderstanding as to affiliation, connection or association
    28  with, or certification by, another;
    29     [(iv)] (4)  Using deceptive representations or designations
    30  of geographic origin in connection with goods or services;
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     1     [(v)] (5)  Representing that goods or services have
     2  sponsorship, approval, characteristics, ingredients, uses,
     3  benefits or quantities that they do not have or that a person
     4  has a sponsorship, approval, status, affiliation or connection
     5  that he does not have;
     6     [(vi)] (6)  Representing that goods are original or new if
     7  they are deteriorated, altered, reconditioned, reclaimed, used
     8  or secondhand;
     9     [(vii)] (7)  Representing that goods or services are of a
    10  particular standard, quality or grade, or that goods are of a
    11  particular style or model, if they are of another;
    12     [(viii)] (8)  Disparaging the goods, services or business of
    13  another by false or misleading representation of fact;
    14     [(ix)] (9)  Advertising goods or services with intent not to
    15  sell them as advertised;
    16     [(x)] (10)  Advertising goods or services with intent not to
    17  supply reasonably expectable public demand, unless the
    18  advertisement discloses a limitation of quantity;
    19     [(xi)] (11)  Making false or misleading statements of fact
    20  concerning the reasons for, existence of, or amounts of price
    21  reductions;
    22     [(xii)] (12)  Promising or offering prior to time of sale to
    23  pay, credit or allow to any buyer, any compensation or reward
    24  for the procurement of a contract for purchase of goods or
    25  services with another or others, or for the referral of the name
    26  or names of another or others for the purpose of attempting to
    27  procure or procuring such a contract of purchase with such other
    28  person or persons when such payment, credit, compensation or
    29  reward is contingent upon the occurrence of an event subsequent
    30  to the time of the signing of a contract to purchase;
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     1     [(xiii)] (13)  Promoting or engaging in any plan by which
     2  goods or services are sold to a person for a consideration and
     3  upon the further consideration that the purchaser secure or
     4  attempt to secure one or more persons likewise to join the said
     5  plan; each purchaser to be given the right to secure money,
     6  goods or services depending upon the number of persons joining
     7  the plan. In addition, promoting or engaging in any plan,
     8  commonly known as or similar to the so-called "Chain-Letter
     9  Plan" or "Pyramid Club." The terms "Chain-Letter Plan" or
    10  "Pyramid Club" mean any scheme for the disposal or distribution
    11  of property, services or anything of value whereby a participant
    12  pays valuable consideration, in whole or in part, for an
    13  opportunity to receive compensation for introducing or
    14  attempting to introduce one or more additional persons to
    15  participate in the scheme or for the opportunity to receive
    16  compensation when a person introduced by the participant
    17  introduces a new participant. As used in this subclause the term
    18  "consideration" means an investment of cash or the purchase of
    19  goods, other property, training or services, but does not
    20  include payments made for sales demonstration equipment and
    21  materials for use in making sales and not for resale furnished
    22  at no profit to any person in the program or to the company or
    23  corporation, nor does the term apply to a minimal initial
    24  payment of twenty-five dollars ($25) or less;
    25     [(xiv)] (14)  Failing to comply with the terms of any written
    26  guarantee or warranty given to the buyer at, prior to or after a
    27  contract for the purchase of goods or services is made;
    28     [(xv)] (15)  Knowingly misrepresenting that services,
    29  replacements or repairs are needed if they are not needed;
    30     [(xvi)] (16)  Making repairs, improvements or replacements on
    19890S0638B0681                  - 4 -

     1  tangible, real or personal property, of a nature or quality
     2  inferior to or below the standard of that agreed to in writing;
     3     (17)  Failing, in connection with any advertisement
     4  indicating that a prize has been won:
     5     (i)  To indicate clearly and conspicuously at the beginning
     6  of any advertisement the name and address of the person on whose
     7  behalf the advertisement has been conducted. If the
     8  advertisement is written, the information shall appear in bold
     9  type at least two points larger than that used for the major
    10  portion of the advertisement.
    11     (ii)  To indicate clearly in an advertisement that the
    12  advertisement is a sales promotion.
    13     (iii)  To indicate clearly, conspicuously and proximately to
    14  the prize being offered the usual selling price or price range
    15  for the identical merchandise or for comparable merchandise of
    16  like grade of quality.
    17     (iv)  To provide a full and accurate description of any prize
    18  offered. In the event the advertising premium consists of a
    19  vacation or trip, the advertiser or the advertiser's agent shall
    20  indicate clearly and conspicuously the name and location of
    21  accommodations and whether transportation to and from the
    22  vacation site or point of departure is included. No vacation or
    23  trip shall be offered for which a deposit by the recipient is
    24  required.
    25     (v)  To indicate clearly, if receipt of a prize is
    26  conditional, the conditions that must be met before the prize
    27  will be delivered.
    28     (vi)  To indicate to the recipient clearly and conspicuously
    29  that a prize is no longer manufactured, is damaged or is less
    30  than first quality.
    19890S0638B0681                  - 5 -

     1     (vii)  To indicate, at the recipient's request, specifically
     2  which prize will be received. To indicate clearly and
     3  conspicuously the probability that the recipient will receive
     4  each prize mentioned in an advertisement. The probability shall
     5  be indicated proximately to the first mention of each prize and
     6  shall be expressed in whole numbers, such as 1,000,000 to 1. If
     7  the advertisement is written, the probability and any rules or
     8  conditions, including eligibility, shall appear in bold type the
     9  same size as that used for the major portion of the
    10  advertisement.
    11     (viii)  To deliver, postage or delivery charges prepaid, an
    12  unconditionally offered prize when requested by the recipient
    13  within seven days of request unless the failure to deliver is
    14  caused by reason beyond the control of the advertiser.
    15     (18)  Failing to include in a contract signed during a sales
    16  promotion effort a cancellation clause in bold print which will
    17  allow the consumer to cancel the contract, in writing, within
    18  one hundred twenty hours and provide for a refund of any payment
    19  made within thirty days of the cancellation. A copy of the
    20  contract shall be given to the consumer at the time of signing.
    21     [(xvii)] (19)  Engaging in any other fraudulent conduct which
    22  creates a likelihood of confusion or of misunderstanding.
    23     Section 3.  Unlawful Acts or Practices; Exclusions.--Unfair
    24  methods of competition and unfair or deceptive acts or practices
    25  in the conduct of any trade or commerce as defined by
    26  [subclauses (i) through (xvii) of clause (4) of] section 2 of
    27  this act and regulations promulgated under section 3.1 of this
    28  act are hereby declared unlawful. The provisions of this act
    29  shall not apply to any owner, agent or employe of any radio or
    30  television station, or to any owner, publisher, printer, agent
    19890S0638B0681                  - 6 -

     1  or employe of a newspaper or other publication, periodical or
     2  circular, who, in good faith and without knowledge of the
     3  falsity or deceptive character thereof, publishes, causes to be
     4  published or takes part in the publication of such
     5  advertisement.
     6     Section 2.  This act shall take effect in 60 days.
















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