PRINTER'S NO. 3428
No. 318 Session of 1990
INTRODUCED BY HARPER, JAMES, THOMAS, WILLIAMS, HAYDEN, JOSEPHS,
EVANS, RIEGER, DONATUCCI AND OLIVER, APRIL 24, 1990
ADOPTED, APRIL 24, 1990
A RESOLUTION
1 Urging the Colgate-Palmolive Company to change the name and logo
2 of "Darkie" toothpaste.
3 WHEREAS, The Colgate-Palmolive Company distributes a widely-
4 sold brand of toothpaste in Asia under the name of "Darkie" and
5 with a logo depicting a black minstrel figure in a top hat and
6 bow tie; and
7 WHEREAS, This repugnant name and logo is blatantly racist and
8 deeply offensive to African-Americans; and
9 WHEREAS, Shareholders in the Colgate-Palmolive Company have
10 attempted, unsuccessfully, to have their company change this
11 name and logo; and
12 WHEREAS, This situation has been brought to the attention of
13 the American public through newspaper articles, including an
14 article in the widely-circulated "Wall Street Journal";
15 therefore be it
16 RESOLVED, That the House of Representatives strongly urge the
17 Colgate-Palmolive Company to change the racist name and logo of
18 its "Darkie" toothpaste as soon as possible; and be it further
1 RESOLVED, That a copy of this resolution be transmitted to
2 the corporate headquarters of the Colgate-Palmolive Company in
3 New York.
D19L82DGS/19900H0318R3428 - 2 -