"Initiate the transmission." In relation to the action by
the original sender of an electronic mail message, not to the
action by an intervening Internet service provider or electronic
mail service provider that may handle or retransmit the message.
"Internet domain name." A globally unique, hierarchical
reference to an Internet host or service, assigned through
centralized Internet naming authorities, comprising a series of
character strings separated by periods with the rightmost string
specifying the top of the hierarchy.
Section 702. False or misleading messages prohibited.
No person may initiate the transmission of a commercial
electronic mail message that:
(1) uses a third party's Internet domain name without
permission of the third party or otherwise misrepresents
information in identifying the point of origin or the
transmission path of a commercial electronic mail message; or
(2) contains false or misleading information in the
subject line.
Section 703. Subject disclosure.
(a) General rule.--The subject line of a commercial
electronic mail message shall include "ADV" as the first
characters. If the message contains information that consists of
material of a sexual nature that may only be viewed by an
individual 18 years of age and older, the subject line of the
message must include "ADV-ADULT" as the first characters.
(b) Definitions.--As used in this section, the following
words and phrases shall have the meanings given to them in this
subsection unless the context clearly indicates otherwise:
"Affiliate." A person that directly or indirectly controls,
is controlled by or is under common control with a specified
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