concept of insurance or to promote a producer or insurer. The
term includes pages on an Internet website that do not refer to
a specific insurance policy, certificate of coverage or evidence
of coverage or that do not provide an opportunity for an
individual to apply for coverage or to request a quote.
"Insurer." An insurance company, association, exchange,
interinsurance exchange, health maintenance organization,
preferred provider organization, professional health services
plan corporation subject to 40 Pa.C.S. Ch. 63 (relating to
professional health services plan corporations), hospital plan
corporation subject to 40 Pa.C.S. Ch. 61 (relating to hospital
plan corporations), fraternal benefit society, beneficial
association, Lloyd's insurer or health plan corporation.
"Producer." A person required to be licensed under the laws
of this Commonwealth to sell, solicit or negotiate insurance.
Section 3. Internet advertisements for insurance.
(a) Requirement.--A web page of an insurer's Internet
website shall include the appropriate disclosures and
information required by applicable rules and regulations adopted
by the department relating to advertising only if the web page:
(1) describes specific policies or coverage available in
this Commonwealth; or
(2) includes an opportunity for an individual to apply
for coverage or obtain a quote from an insurer for an
insurance policy or certificate or other evidence of
coverage.
(b) Compliance with requirement.--An insurer may comply with
subsection (a) by including a link to a web page that includes
the information necessary to comply with the applicable rules
relating to advertising. The link permitted under this
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