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| THE GENERAL ASSEMBLY OF PENNSYLVANIA |
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| SENATE BILL |
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| INTRODUCED BY FOLMER, ROBBINS, BROWNE, ERICKSON, ORIE, VOGEL, PILEGGI, PICCOLA, RAFFERTY, SMUCKER, EICHELBERGER, VANCE, D. WHITE, BAKER, M. WHITE, ALLOWAY, PIPPY, WASHINGTON, CORMAN, GORDNER, WAUGH, MENSCH, BRUBAKER AND EARLL, JANUARY 12, 2011 |
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| REFERRED TO STATE GOVERNMENT, JANUARY 12, 2011 |
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| AN ACT |
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1 | Requiring certain notification in certain advertising. |
2 | The General Assembly of the Commonwealth of Pennsylvania |
3 | hereby enacts as follows: |
4 | Section 1. Short title. |
5 | This act shall be known and may be cited as the Taxpayer- |
6 | Funded Advertising Transparency Act. |
7 | Section 2. Definitions. |
8 | The following words and phrases when used in this act shall |
9 | have the meanings given to them in this section unless the |
10 | context clearly indicates otherwise: |
11 | "Broadcast advertising." Includes television advertising, |
12 | radio advertising and other audiovisual advertising. |
13 | "Commonwealth agency." Any of the following: |
14 | (1) The Governor, Lieutenant Governor, Attorney General, |
15 | Auditor General, State Treasurer and the departments, |
16 | offices, boards, authorities, commissions and other agencies |
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1 | of the executive branch of the government of this |
2 | Commonwealth, whether or not subject to the supervision and |
3 | control of the Governor. |
4 | (2) The legislative branch of government of the |
5 | Commonwealth. |
6 | (3) Any court and any office of the unified judicial |
7 | system of this Commonwealth. |
8 | "Media advertising." Includes broadcast advertising and |
9 | print advertising. |
10 | "Print advertising." Includes newspaper advertising, |
11 | magazine advertising and billboard advertising. The term does |
12 | not include advertising in the classified section of a |
13 | newspaper. |
14 | Section 3. Advertising notification. |
15 | (a) Statements required.-- |
16 | (1) No expenditures for paid media advertising shall | <-- |
17 | be made by any Commonwealth agency from any moneys |
18 | appropriated from the General Fund or any special fund that |
19 | is comprised of moneys collected by a tax imposed by the |
20 | Commonwealth unless such paid media advertising includes a | <-- |
21 | statement that it is funded, in whole or in part, by such |
22 | fund and includes the following specific statement: "Paid for |
23 | with Pennsylvania taxpayer dollars." |
24 | (2) In the case of print advertising, the statement |
25 | shall be included so that it is easily seen and read. |
26 | (3) In the case of broadcast advertising, the statement |
27 | shall be included as an audio tagline so that it is easily |
28 | heard. |
29 | (b) Exception.--The provisions of subsection (a) shall not |
30 | apply where the materials provided to the broadcast or print |
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1 | media are broadcast or published free of charge. |
2 | Section 4. Application. |
3 | The provisions of this act shall not apply to any media |
4 | advertising that was printed, manufactured or produced prior to |
5 | the effective date of this section. |
6 | Section 5. Effective date. |
7 | This act shall take effect in 30 days. |
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