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| PRIOR PRINTER'S NO. 180 | PRINTER'S NO. 1767 |
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| THE GENERAL ASSEMBLY OF PENNSYLVANIA |
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| SENATE BILL |
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| INTRODUCED BY FOLMER, PILEGGI, PICCOLA, ERICKSON, D. WHITE, WOZNIAK, PIPPY, ORIE, EICHELBERGER, RAFFERTY, BAKER, CORMAN, ALLOWAY, EARLL, WAUGH, SMUCKER, KITCHEN, BRUBAKER, VANCE, BROWNE, WONDERLING AND M. WHITE, FEBRUARY 6, 2009 |
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| SENATOR CORMAN, APPROPRIATIONS, RE-REPORTED AS AMENDED, MARCH 15, 2010 |
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| AN ACT |
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1 | Requiring certain notification in certain advertising. |
2 | The General Assembly of the Commonwealth of Pennsylvania |
3 | hereby enacts as follows: |
4 | Section 1. Short title. |
5 | This act shall be known and may be cited as the Taxpayer- |
6 | Funded Advertising Transparency Act. |
7 | Section 2. Definitions. |
8 | The following words and phrases when used in this act shall |
9 | have the meanings given to them in this section unless the |
10 | context clearly indicates otherwise: |
11 | "Broadcast advertising." Includes television advertising, |
12 | radio advertising and other audiovisual advertising. |
13 | "Commonwealth agency." Any of the following: |
14 | (1) The Governor, Lieutenant Governor, Attorney General, |
15 | Auditor General, State Treasurer and the departments, |
16 | offices, boards, authorities, commissions and other agencies |
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1 | of the executive branch of the government of this |
2 | Commonwealth, whether or not subject to the supervision and |
3 | control of the Governor. |
4 | (2) The legislative branch of government of the |
5 | Commonwealth. |
6 | (3) Any court and any office of the unified judicial |
7 | system of this Commonwealth. |
8 | "Media advertising." Includes broadcast advertising and |
9 | print advertising. |
10 | "Print advertising." Includes newspaper advertising, |
11 | magazine advertising and billboard advertising. The term does |
12 | not include advertising in the classified section of a |
13 | newspaper. |
14 | Section 3. Advertising notification. |
15 | (a) Statements required.-- |
16 | (1) No expenditures for paid media advertising shall be | <-- |
17 | made by any Commonwealth agency from any moneys appropriated |
18 | from the General Fund or any special fund that is comprised |
19 | of moneys collected by a tax imposed by the Commonwealth for | <-- |
20 | paid media advertising unless such paid media advertising |
21 | includes a statement that it is funded, in whole or in part, |
22 | by such fund and includes the following specific statement: |
23 | "Paid for with Pennsylvania taxpayer dollars." |
24 | (2) In the case of print advertising, the statement |
25 | shall be included so that it is easily seen and read. |
26 | (3) In the case of broadcast advertising, the statement |
27 | shall be included as an audio tagline so that it is easily |
28 | heard. |
29 | (b) Exception.--The provisions of subsection (a) shall not |
30 | apply where the materials provided to the broadcast or print |
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1 | media are broadcast or published free of charge. |
2 | Section 4. Application. |
3 | The provisions of this act shall not apply to any media |
4 | advertising that was printed, manufactured or produced prior to |
5 | the effective date of this section. |
6 | Section 5. Effective date. |
7 | This act shall take effect in 30 days. |
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